那些让文案绝望的文案
《那些让文案绝望的文案》的精彩在于两个方面：1.80篇甲壳虫经典广告原图、原文。一个文案可以拯救一个产品，甚至一个公司。2.陪无聊的人吃饭，不如听有趣的人扯淡。
简介
《那些让文案绝望的文案》的精彩在于两个方面：1.80篇甲壳虫经典广告原图、原文。一个文案可以拯救一个产品，甚至一个公司。2.陪无聊的人吃饭，不如听有趣的人扯淡。
版权
出版社北京联合出版公司
出版时间2015年10月
字数110,377
分类经济理财-商业
热门划线
那些让文案绝望的文案
小马宋
- 版权信息
- 自序
- 作者简介
- 《一个广告文案的自白》系列
- 如果你想做个文案……
- “高端大气”与猪饲料
- 文案也是个技术活
- 若梦想照进现实……
- 文案是什么？
- 文案是聊出来的
- “大便体”与“牛×体”
- 小马宋文案扯淡录
- 世界上的好文案都是相通的——关于文案的细节性陈述
- 危机公关应该做的事
- 抓不住根本法则，学再多玩法也是白费
- 从锅炉工到创意总监
- 医者不自医——为什么广告公司不会为自己做广告？
- 听了那么多道理，依然做不好营销？
- 名字取得好，公司上市早
- 怎么识别不靠谱的社会化营销公司？
- 从甲壳虫说开去……
- Do you think the Volkswagen is homely?
- 你觉得VW不够好看？
- A Volkswagen can go forward
- 一辆VW
- After a few years, it starts to look beautiful.
- 再过几年，它就开始好看了
- Ugly is only skin-deep.
- 车不可貌相
- Made in U.S.A.
- 美国制造
- Do you earn too much to afford one?
- 某些人收入太高，而VW格调过低？
- Live below your means.
- 量入为出
- Introducing two of the most radical changes in Volkswagen history. Can you spot them?
- VW历史上两大重要改进，你注意到了吗？
- Why is our nose so stubby?
- 为什么VW的车鼻是秃的？
- One of the nice things about owning it is selling it.
- 拥有它的乐趣之一，就是可以日后卖掉
- Has the Volkswagen fad died out?
- VW流行风潮过去了吗？
- Who in the world seals the bottom? Volkswagen.
- 世上谁会把车盘底密封？VW
- Why are the wheels crooked?
- 为何轮子有点歪？
- Will we ever kill the bug?
- 我们会干掉这只甲壳虫吗？
- Even the bottom of a Volkswagen looks funny.
- 即便车底看来也有点意思
- Some of the most unusual things about a Volkswagen are things you don t usually see.
- VW不凡之处，通常不易窥见
- The inside is finished like the outside.
- 表里如一
- Can you name this car?
- 你猜到这部车的名字了吗？
- Need a part?
- 需要汽车配件了？
- It s a little too much car for the money.
- 这车太超值了
- Repair em? I ve got enough parts to build em!
- 修什么？有这些配件，我完全可以重装一辆！
- A Volkswagen, obviously.
- 是辆VW，毫无疑问
- The experimental X-93 Volkswagen.
- VWX-93型车，在试验中
- The best kept secret in Washington, D.C.
- 华盛顿特区的惊人内幕
- Presenting the 84 mpg Volkswagen.
- 每加仑跑84英里的VW
- What if you only need part of a Volkswagen?
- 要是你只想要一个VW零部件？
- No point showing the 62 Volkswagen. It still looks the same.
- 1962年的VW也没啥亮点，看起来都一样
- The only water a Volkswagen needs is the water you wash it with.
- VW会用到水，但仅仅用来洗车
- Last one to conk out is a Volkswagen.
- 扛到最后的，一定是VW
- A funny thing happened when I decided to expose that phony floating Volkswagen commercial.
- “我正想要曝光VW车能浮在水中的虚假广告，有趣的事却发生了。”
- If Ted Kenney drove a Volkswagen, he d be President today.
- 泰德·肯尼迪当年要是开辆VW，现在的总统就是他了
- Volkswagen s unique construction keeps dampness out.
- VW独特的设计横扫湿气
- Save water.
- 节约用水
- The first car at the bottom of the world.
- 第一部出现在世界尽头的车
- Every new one comes slightly used.
- 每一部新车都会被开过一段距离
- Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen.
- 你的夫人迟早都会自己开车回家
- You don t have to replace half the car.
- 你没必要更换大半部车
- Why so many Volkswagens live to be 100,000.
- 为何众多VW车能跑到10万里程？
- All good things must come to an end.
- 再美好的事物终有结束的一天
- Every now and then a VW runs into a little trouble at the factory.
- VW不时会在工厂遇到点麻烦
- Impossible.
- 不可能
- Lemon.
- 酸柠檬
- After 3 years, the car that cost the least cost the most.
- 当初售价最低的车，三年后却售价最高
- A new VW is cheaper at twice the price.
- 新的VW比这个价贵一倍，但还是划算
- It s been replaced.
- 这部甲壳虫已被完全替换
- That s how many times we inspect a Volkswagen.
- 这就是我们检验VW的次数
- How to make a 54 look like a 64.
- 如何让1954年的车看起来像1964年的？
- Think small
- 眼界不用那么高
- It makes your house look bigger.
- 它让你的房子显得大了
- It does all the work, but on Saturday night which one goes to the party?
- 它什么都做，但是周末晚上赴宴的是谁？
- Pick the right day to test drive a VW and you ll have the road to yourself.
- 在合适的日子开上VW，你可以成为马路之王
- We finally came up with a beautiful picture of a Volkswagen.
- 这场景对VW来说，真是美妙
- They said it couldn t be done. It couldn t.
- 他们说办不到，就是办不到
- 33 years later, he got the bug.
- 三十三年后，他拥有了甲壳虫
- After 30 Volkswagens, Father Bittman still believes.
- 开过三十部VW，毕门神父更坚定了他的信念
- It was the only thing to do after the mule died.
- “骡子死了，只能如此。”
- With 34 wives, even a king has to cut a few corners.
- 即使是国王，养34个老婆也不易
- Which man would you vote for?
- 你投哪一位？
- Our car the movie star.
- 大牌驾到
- Don t laugh.
- 不要笑
- One hour later, it won t get hungry again.
- 它不会在一小时之后又叫肚子饿
- Think it over, New York, Chicago, San Francisco.
- 想一想纽约、芝加哥和旧金山的交通现状吧
- There s a bit of the beast in every bug.
- 每部甲壳虫都有点兽性
- It s a bird. It s a plane. It s a Volkswagen?
- 小鸟，飞机，甲壳虫？
- The $35,000 Volkswagen.
- 价值35,000美元的VW
- How much longer can we hand you this line?
- 这条曲线还能传承多久？
- Is the economy trying to tell you something?
- 算账
- V-V-Volkswagen announces air conditioning.
- V-V-VW推出车内空调
- Our image.
- 我们的形象
- Some shapes are hard to improve on.
- 有些外形很难再改进了
- Can you still get prime quality for $1.26 a pound?
- 1.26美元1磅的上等货，现在还有吗？
- How does a little bug survive in the automotive jungle?
- 一部甲壳虫的汽车丛林生存法则
- If gas pains persist, try Volkswagen.
- 如果油价高烧不退，可以试试VW